23 Blue sheet
Info, Societal, Political, Legal -- w / # from Blue sheet]
Alt market + Nonmkt [6 + 7]
analysis Mkt reactions
Select strategic action [8]
Is it legal and ethical?
Selected? (Yes / No / Wait)
Implementation of strategic action for " each" strategy [9]
Provide details of what you will do to achieve your objective(s)
Id strategy by its # [Identify facts, figures, #s, outside sources}
Information:
- Find out what other countries are doing about ETFs (UK, Canada, etc.).
- Find expert testimony to explain ETFs better to the SEC and to Congress
- Find out what the SEC is most worried about
Societal Strategies:
-engage in a PR campaign in support of looser restrictions on ETFs
-Find consumer groups to get their support for the initiative
-Work on a media strategy
Political Strategies:
- Gain Congressional support
- Work with SEC to assuage their concerns
- build grassroots support among investors who want more choice
Legal Strategies:
- None -- deal with at the political level.
Yes
Yes
Yes
Probably ethical
Yes
Yes
Probably not ethical to buy Congressmen
Yes
Ethical to an extent
Yes
Yes
Research team to talk to our contacts in these countries
Conduct research at industry level
Talk to SEC directly
Build a narrative, promote that narrative online and through the media
Talk to consumer groups directly
PR department needs to work with head office on a media strategy
Remind them of your donations to their campaigns
Talk to SEC directly
Hire more lobbyists/give them more money
Send letters to clients to let them know about the issue and how they can contact the SEC to voice their concerns
N/a
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